What is Coaching?

Coaching can benefit people where they have to make a significant, usually short-term transition in a particular skill, competence or behaviour. Coaching will normally have specific goals and a set time period to achieve these within.


There are various forms of coaching depending on what the individual hopes to achieve. These might be skills coaching – where experts in a particular discipline or knowledge area pass on this information; performance coaching which deals with the behavioural aspects of workplace performance and executive coaching which is often poorly defined but may span performance and personal transformation.


Well-managed coaching has positive outcomes for the individual and the organisation. In rapidly evolving markets, organisational adaptability depends on the ability of all levels of employees to adapt – to grow in capability.

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